Using text analysis, you can automatically analyze your Excel text data, and skip themonotonous and time-consuming manual processes. It contains a wealth of insights, but reading and analyzing all this unstructured data in your Excel spreadsheets takes far too long. You also need to dive into the huge amounts of unstructured data created every day (open-ended survey responses, social media comments, emails, chats, product reviews, etc). If you want to understand the voice of the customer, you’ll need to delve into customer feedback to gain insights that help drive your business forward.īut crunching just the numbers doesn’t cut it anymore. ‘Insight’ is a word we often hear when running data analysis.
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